6 Types of Influencer Content That Converts
If you're seeking to turn your social media followers into paying customers, you'll want to pay attention to these six types of influencer content that are proven to convert. Whether you're an influencer looking to create effective content or a brand seeking to collaborate with influencers, this post has something for you. Read on to discover how you can harness the power of these influential content types to drive results.
Testimonial videos
UGC testimonials are a great way to engage new and existing customers with social proof of your brand and products. It can be used to address common concerns about your products.
HOW TO USE
Use on product pages and social ads, great for stories and can be used anywhere in the funnel.
KEY RESULT:
Increased brand awareness and new digital asset to repurpose
Giveaways and collaborations
This kind of content provides a viable option to engage new and existing audiences and increase your follower count. Ensure to ask the influencer to tag you as a collaborator on Instagram.
HOW TO USE
This kind of partnership is mainly appropriate for Instagram in order to drive your engagement and followers up.
KEY RESULT:
Increased brand awareness, new digital assets to repurpose & increased follower count
Unboxing
People get excited when they open boxes and when they see others open boxes. Gives people an idea of the experience of receiving the product. Great for luxury products.
HOW TO USE
This kind of content is great for Facebook and Instagram ads, on the site, and your organic social media.
TIP: get a fun unboxing story and turn it into a gif for email marketing.
KEY RESULT:
Brand awareness and new digital assets to repurpose.
Product shot
Influencer product shots provide beautiful and fresh content to put in front of your new and current audience.
HOW TO USE
Product shots perform well on the site, email marketing, blog, social media, and product pages. You can also run the content through influencers handles through whitelisting and dark posting for broader reach.
KEY RESULT:
Brand awareness and new digital assets to repurpose.
Lifestyle
Lifestyle shots allow customers to validate their idea of your brand with social proof and will enable them to see themselves in/with/using your product
HOW TO USE
Lifestyle shots perform well across platforms (website/email/blog/social media/paid ads).
KEY RESULT:
Brand awareness and new digital assets to repurpose.
How-to /explainer video
How-to videos help your cold and warm traffic understand more about how they can use your product, step-by-step.
HOW TO USE
How-to video content performs well on product pages, landing pages, email marketing - basically anywhere you are nurturing your customers.
KEY RESULT:
Brand awareness and new digital assets to repurpose.
If you're looking to create content that will convert social media followers into customers, Influencer content is a great place to start. By partnering with the right Influencers and utilizing the six types of content outlined in this post, you can effectively drive conversions and grow your business. Whether you're a brand looking to work with Influencers or an Influencer wanting to create content that drives results, these strategies can help take your social media presence to the next level.